市場調査レポート
西欧における医療機器の効果的販売
Effectively Selling Medical Equipment in Western Europe
概要（日本語）
当レポートでは、西欧各国における医療部門の構造と資金動向、医療機器の主なエンドユーザー、医療機器販売業者と国内製造、輸入への依存度などをまとめ、概略以下の構成でお届けいたします。
序文
地域別概要
フランス
- フランス市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：公立病院
- 医療機器のエンドユーザー：私立病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 医療機器のエンドユーザー：外来施設
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
ドイツ
- ドイツ市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：公立病院
- 医療機器のエンドユーザー：私立病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 医療機器のエンドユーザー：外来施設
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
イタリア
- イタリア市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：公立病院
- 医療機器のエンドユーザー：私立病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 医療機器のエンドユーザー：外来施設
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
オランダ
- オランダ市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 医療機器のエンドユーザー：外来施設
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
スペイン
- スペイン市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 医療機器のエンドユーザー：外来施設
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
スイス
- スイス市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
英国
- 英国市場のイントロダクション
- 主なデータ
- 医療部門の構造
- 医療部門の資金動向
- 医療機器のエンドユーザー：公立病院
- 医療機器のエンドユーザー：私立病院
- 医療機器のエンドユーザー：医師およびその他のスタッフ
- 医療機器のエンドユーザー：外来施設
- 市場へのアプローチ法
- 主な医療機器販売業者
- 国内製造動向
- 市場の輸入機器に対する依存度
付録
原文
Abstract
Evaluate and exploit the potential of key markets!
The seven markets covered by this new August 2010 report comprise a total
market of 335 million people, with a combined estimated medical equipment
expenditure of US$55.5 billion in 2009. The medical device and equipment
markets of Western Europe are import-dependent and expanding, and represent
many opportunities. But how do you ensure you are able to sell effectively in
this valuable marketplace?
Understanding the difference makes all the difference!
There are a number of variations commercial and business planners needs to
take into account such as:
- Can you sell directly or do you need agent representation?
- How do you get your product registered?
- How big is the market?
- To what degree are they reliant on imported equipment?
This guide is essential for everyone involved in medical sales and marketing
Effectively Selling Medical Devices in Western Europe is a new, 319 page guide
which will be of value to everyone involved in business planning, marketing
and sales. Packed with facts and advice, it is essential for those new to the
industry and provides a valuable aide memoire for experienced campaigners.
Most importantly the principles and knowledge are relevant and timely for all
companies from blue-chip multinationals to small/medium enterprises.
KEY MARKETS COVERED
A detailed appraisal of each market is provided covering health structure,
distribution, official bodies, product approval, regulation, and trade
associations. The report also includes profiles of significant sales agents
and distributors of medical equipment and supplies. There are seven key
markets covered:
- France
- Germany
- Italy
- Netherlands
- Spain
- Switzerland
- UK
This practical business planning report will tell you...
- What regulations you must meet to sell medical devices in Germany
- What sales and distribution routes you should consider in Italy
- What is important to buyers of medical equipment in Spain
- The import value of markets in the region by equipment type
- Contact details and profiles of leading distributors of medical devices
and equipment in each market
Effectively Selling Medical Devices in Western Europe will be of value to
everyone involved in business planning, marketing and sales. The 320+ page
information-packed guide is essential for those new to the industry or region
and also provides a useful aide memoire for the more experienced campaigner.
Table of Contents
FOREWORD
REGIONAL OVERVIEW
- WHAT MAKES WESTERN EUROPE AN ATTRACTIVE MARKET?
- POPULATION
- ECONOMIC DATA
- HOW DOES SPENDING COMPARE BETWEEN COUNTRIES?
- WHERE ARE THE HOSPITALS?
- WHERE ARE THE BEDS LOCATED?
- MEDICAL PERSONNEL
- DOMESTIC PRODUCTION CAPACITY
- MEDICAL EQUIPMENT MARKET COMPARISONS
- IMPORTS OF MEDICAL EQUIPMENT
- EXPORTS OF MEDICAL EQUIPMENT
- HOW ARE MEDICAL DEVICES REGULATED?
FRANCE
- INTRODUCTION TO THE FRENCH MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- National Health Agencies
- Regional Health Agencies
- Public Hospitals
- Hospital Restructuring
- Regional Health Organisation Plans (SROS)
- Health Insurance System
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- Spending on Reimbursable Medical Products
- END-USERS OF MEDICAL EQUIPMENT: PUBLIC HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PRIVATE HOSPITALS
- Non-Profitmaking Hospitals
- Commercial Clinics
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- END-USERS OF MEDICAL EQUIPMENT: OUTPATIENT FACILITIES
- HOW TO APPROACH THE MARKET?
- Distribution
- Medical Device Regulations
- Competent Authority
- Notified Bodies
- NF Medical Certification System
- Materiovigilance
- Device Reimbursement
- Reimbursement of Implantable Devices
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
GERMANY
- INTRODUCTION TO THE GERMAN MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- Federal Ministries
- Lander Institutions
- Healthcare Reform
- Healthcare System Reform 2007
- Universal Health Insurance Coverage & Financing Reform
- Modernisation of the Health Insurance Funds
- Statutory Health Insurance
- Private Health Insurance
- Long Term Nursing Insurance
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- END-USERS OF MEDICAL EQUIPMENT: PUBLIC HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PRIVATE HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- END-USERS OF MEDICAL EQUIPMENT: OUTPATIENT FACILITIES
- HOW TO APPROACH THE MARKET?
- Distribution
- Trade Fairs & Exhibitions
- Reimbursement
- Medical Device Regulations
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- Bundesverband Medizintechnologie e.V.(BVMed)
- Zentralvereingung medizinisch-technischer Fachhandler, Hersteller,
Dienstleister und Berater e.V. (ZMT)
- Zentralverband Elektrotechnik und Elektronikindustrie e.V. (ZVEI)
- Spectaris
- Production Data
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
ITALY
- INTRODUCTION TO THE ITALIAN MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- National Level
- Regional Level
- Local Level
- Private Health Insurance
- Health System Reforms
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- END-USERS OF MEDICAL EQUIPMENT: PUBLIC HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PRIVATE HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- END-USERS OF MEDICAL EQUIPMENT: OUTPATIENT FACILITIES
- HOW TO APPROACH THE MARKET?
- Distribution
- Trade Fairs & Exhibitions
- Medical Device Regulations
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
NETHERLANDS
- INTRODUCTION TO THE DUTCH MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- Dutch Healthcare Authority (NZa)
- Health Care Inspectorate (IGZ)
- Hospital Diagnosis Treatment Combinations (DBCs)
- Health Insurance
- Health Insurance Act
- The Exceptional Medical Expenses Act (EMEA)
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- END-USERS OF MEDICAL EQUIPMENT: HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- END-USERS OF MEDICAL EQUIPMENT: OUTPATIENT FACILITIES
- HOW TO APPROACH THE MARKET?
- Distribution
- Trade Fairs & Exhibitions
- Medical Device Regulations
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
SPAIN
- INTRODUCTION TO THE SPANISH MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- Health Cohesion & Quality Law
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- Public Health Expenditure
- Private Health Insurance
- END-USERS OF MEDICAL EQUIPMENT: HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- END-USERS OF MEDICAL EQUIPMENT: OUTPATIENT FACILITIES
- HOW TO APPROACH THE MARKET?
- Distribution
- Trade Fairs & Exhibitions
- EXPODENTAL
- FISALUD
- ORPROTEC
- Medical Device Regulations
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
SWITZERLAND
- INTRODUCTION TO THE SWISS MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- New tariff structure introduced for compulsory health insurance
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- END-USERS OF MEDICAL EQUIPMENT: HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- HOW TO APPROACH THE MARKET?
- Distribution
- Medical Device Regulations
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
UNITED KINGDOM
- INTRODUCTION TO THE UK MARKET
- KEY DATA
- HOW IS THE HEALTHCARE SECTOR ORGANISED?
- Strategic Health Authorities (SHAs)
- Primary Care Trusts (PCTs)
- Acute Trusts
- NHS Foundation Trusts
- NHS Care Trusts
- Health Reform Plans, 2010
- HOW IS THE HEALTHCARE SECTOR FUNDED?
- END-USERS OF MEDICAL EQUIPMENT: PUBLIC HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PRIVATE HOSPITALS
- END-USERS OF MEDICAL EQUIPMENT: PHYSICIANS AND OTHER STAFF
- END-USERS OF MEDICAL EQUIPMENT: OUTPATIENT FACILITIES
- HOW TO APPROACH THE MARKET?
- Distribution
- National Institute for Health and Clinical Excellence (NICE)
- Trade Fairs & Exhibitions
- Medical Device Regulations
- Notified Bodies
- SELECTED MEDICAL EQUIPMENT DISTRIBUTORS
- HOW WIDESPREAD IS DOMESTIC MANUFACTURING?
- HOW RELIANT IS THE MARKET ON IMPORTED EQUIPMENT?
- Where are imports sourced from?
APPENDIX 1: CALCULATING MEDICAL MARKETS
APPENDIX 2: EXPLANATION OF TRADE CODES
APPENDIX 3: SOURCES
利用規約
